BMW Motorrad will not join the Intermot and EICMA motorcycle shows this year
It’s the first big name to cancel the participation at the 2020 big shows
BMW Motorrad will not be attending the events due to the pandemic crisis and its effects. The world premieres will be announced on alternative platforms.
This decision was made in order to counteract current planning uncertainty at an early stage, also for all our partners involved in BMW Motorrad motorshow appearances, in the interests of the greatest possible security, predictability and transparency.
BMW Motorrad will present the world premieres and product highlights planned for these motorcycle shows on alternative platforms in autumn 2020. In doing so, the company will increasingly rely on its own formats and digital communication channels.
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