Ducati 2019 sales reach top with over 53,000 units

The Panigale V4 and Multistrada range are between the best-selling bikes

Ducati has ended 2019 with another record in sales - 53,183 units sold in 90 countries. The newly launched Streetfighter V4 still lacks any price tag info while delivery dates start from March 2020. Things sound good for the Italian brand and it looks like 2020 will also be a good year for them. 

Ducati has ended 2019 with a new record in motorcycle sales with 53,183 units exceeding 2018’s figure of 53,004 bikes. The number one bike market remained in Italy while sales figures have grown in China, Brazil and Spain.

“2019 was a tough but also rewarding year. We're working to make Ducati the world's most desirable motorcycle brand," said Claudio Domenicali, CEO of Ducati.

"We're satisfied with the results achieved in 2019", adds Francesco Milicia, Global Sales VP.


"Over the last twelve months, a major network development plan has been implemented, with 54 new dealerships in 20 countries. This expansion plan will continue this year in order to further improve the world-wide network coverage and offer our fans a growing premium experience," concludes Milicia.

Ducati top motorcycle market sales:

Italy – 9,474 units, +3%
US – 7,682 units, -2%
Brazil +20%
Spain +10%
France +8%
China – 3,200 units, +12%

A major contribution to the total number of motorcycles sold was the Panigale range with 8,304 unit meaning the bike is the world's best-selling superbike in 2019 with a market share of 25%.

The adding of the Multistrada 950 S and 1260 Enduro to the Multistrada family helped Ducati to increase the motorcycles sales to 12,160 units meaning a grow of 3% compared to 2018 figures.

Things look to get even better for Ducati with the launch in November of the Streetfighter V4 and V4 s models. A record number of 1,700 advance orders for the new Streetfighter V4 have been registred and delivery dates start in March 2020.

“The results we're achieving, the development of the range and the market response all confirm we're on the right track. On today's global market, one in every four superbikes is now a Panigale. The technical content we've transferred from the R version and our extensive racing experience to the V4 2020 range ensure this bike remains the category benchmark. What's more, order books for the new Streetfighter V4 are bulging - more than 1,700 are already on order - and deliveries will begin in March 2020," stated Domenicali.

The numbers don’t end here, and Ducati sold 4,472 Hypermotard 950 and 3,129 Diavel 1260. Also, the Multistrada has a new member added with the launch of the 1260 S Grand Tour model which should help Ducati increase the motorcycles sales in 2020 even more.

To help even more the top sales figure in 2019, the Italian brand also launched a new Panigale V2, V4 and V4 S bikes. Adding to the superbike family, Ducati just released some news about a special limited edition of 500 units under the name "Project 1708," which will be delivered to customers starting from May 2020.

The list of new bikes seems to be endless and in the coming months, Ducati will launch a new Scrambler model to add to the new 800 Dark presented at EICMA 2019.

All in all, the 53,183 bikes sold in 2019 established Ducati as one of the premium manufactures of the motorcycle market. We can’t wait to see what new models the Bologna brand has in stored for us in 2020.

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