The Panigale V4 and Multistrada range are between the best-selling bikes
Ducati has ended 2019 with another record in sales – 53,183 units sold in 90 countries. The newly launched Streetfighter V4 still lacks any price tag info while delivery dates start from March 2020. Things sound good for the Italian brand and it looks like 2020 will also be a good year for them.
Ducati has ended 2019 with a new record in motorcycle sales with 53,183 units exceeding 2018’s figure of 53,004 bikes. The number one bike market remained in Italy while sales figures have grown in China, Brazil and Spain.
“2019 was a tough but also rewarding year. We're working to make Ducati the world's most desirable motorcycle brand," said Claudio Domenicali, CEO of Ducati.
"We're satisfied with the results achieved in 2019", adds Francesco Milicia, Global Sales VP.
"Over the last twelve months, a major network development plan has been implemented, with 54 new dealerships in 20 countries. This expansion plan will continue this year in order to further improve the world-wide network coverage and offer our fans a growing premium experience," concludes Milicia.
Ducati top motorcycle market sales:
Italy – 9,474 units, +3%
US – 7,682 units, -2%
Brazil +20%
Spain +10%
France +8%
China – 3,200 units, +12%
A major contribution to the total number of motorcycles sold was the Panigale range with 8,304 unit meaning the bike is the world's best-selling superbike in 2019 with a market share of 25%.
The adding of the Multistrada 950 S and 1260 Enduro to the Multistrada family helped Ducati to increase the motorcycles sales to 12,160 units meaning a grow of 3% compared to 2018 figures.
Things look to get even better for Ducati with the launch in November of the
