The annual Red Dot awards honour excellence in product, brand and communication design from international businesses, with winning products presented in the Red Dot Design Museum at the historical Design Zentrum Nordrhein Westfalen in Essen, Germany. The winning products are decided by a judging panel comprised of 40 international experts who test, evaluate and discuss each entry.
Speaking about the Honda CBR1000RR-R Fireblade SP, Executive Creative Director, Makoto Iwaki commented, “The CBR1000RR-R Fireblade SP is the latest machine to carry the Fireblade nameplate, which was first introduced in 1992. It has always set the benchmark for how a litre-class super sports machine should handle on public roads, but for the new 2020 model – developed under the tagline of ‘Born to Race’ – an unwavering focus on circuit performance came hand in hand with a radical new design.
The minimalist frontal area, aggressively angled side fairings and extended lower fairings – plus a variety of apertures, slits and air-channelling shapes – combine to create a best-in-class drag coefficient value of 0.270. Aerodynamic ‘winglets’ as used on Honda’s Grand Prix (MotoGP) race machine combine eye-catching form with uncompromising function, hugely increasing downforce and stability for ultimate control of the most powerful inline four-cylinder engine Honda has ever made.
The Fireblade was designed with an innovative new approach in which Honda R&D’s digital simulation experts, clay modellers and styling sketch designers worked with a continuous, almost simultaneous feedback loop to create the maximum effect in the shortest possible development time. They also benefitted from input from aerodynamic specialists from the company’s in-house racing experts – Honda Racing Corporation – in whose evocative red-white-and-blue colour scheme the CBR1000RR-R Fireblade SP is painted.” Satoshi Kawawa, General Manager, Motorcycle Design Division, said “The CBR1000RR-R Fireblade SP was developed to win races in any category – from club racing to international competition. Its design and styling are led by that philosophy – with every part and every detail designed with speed, performance and aerodynamic efficiency in mind. We’re honoured that it has been recognised with such a prestigious award.”
Under the motto, ‘In search of good design and creativity’, the Red Dot Design Awards honour industry-leading works and projects from designers, agencies and companies from around the globe. Drawing on a prominent jury of more than 40 international experts, the annual event is recognised worldwide as one of the most sought-after awards for design eminence.