Here’s the story: "Robert Gull came from Sweden to Lapland to get the missing ingredient for his alcohol-free beer cocktail.
On the S 1000 XR and with high speed, he was able to race over the frozen ice and produce crushed ice right there on the spot for the perfect refreshment." The Manifesto: "Wake up to life every morning with your engine running. Because everything you discover along the way will be yours forever. And that’s how you make life a ride." Robert Gull is a Swedish motorcycle racer who holds the Guinness World Record for the fastest motorcycle wheelie on ice.