Polaris Industries, the giant that owns Victory, announced today that it will immediately wind down the Victory Motorcycles brand and related operations. Fortunately, the measure doesn’t affect Indian brand. 

Polaris will continue to supply parts for a ten years period, along with providing service and warranty coverage to Victory dealers and owners. 

This was an incredibly difficult decision for me, my team and the Polaris Board of Directors,” said Polaris Industries Chairman and CEO Scott Wine. “Over the past 18 years, we have invested not only resources, but our hearts and souls, into forging the Victory Motorcycles brand, and we are exceptionally proud of what our team has accomplished”.

Read More: Victory Motorcycles: from V92C to Death 

It was the incapacity to gain a profitable market share the reason that made Polaris shut down its motorcycle brand. The company will focus on Indian Motorcycle from now on. 

“This decision will improve the profitability of Polaris and our global motorcycle business, and will materially improve our competitive stance in the industry,” said Scott Wine. “Our focus is on profitable growth, and in an environment of finite resources, this move allows us to optimize and align our resources behind both our premium, high performing Indian Motorcycle brand and our innovative Slingshot brand, enhancing our focus on accelerating the success of those brands.”

Victory began production of its vehicles in 1998. They were created to compete Harley-Davidson, but never managed to get a sustainable market share. There were nearly 60 models produced in the last 18 years. 

The first Victory production model, an Antares Red & Black V92C was born on the 4th of July at the Spirit Lake, Iowa, production facility, while Magnum X1, with a 200W sound system, was Victory’s last scream. 

 

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