Honda just started a new marketing campaign in the American market – What Lies Beyond – a five-video series intended to drive excitement surrounding the autumn global unveiling of an “important 2018 motorcycle model”.
It’s been some years since Honda revealed the present-day touring machine. Much more, such a marketing campaign wouldn’t preview a new Honda Cub. So, let’s sum it up: it’s “something important”, it’s for the USA, it’s a big marketing campaign. Yes, we think it’s a new version of Honda’s flagship touring model.
Now, the original press release:
The initial episode, which went live last week on Honda's powersports website and social-media channels, explores the motivation behind riders exploring unknown roads and seeking out new experiences aboard their motorcycles. It features inspiring action and lifestyle footage of a disparate collection of Honda models, while a voiceover concludes, "We know home, but what we don't know is what lies beyond." The video closes with the #WhatLiesBeyond hashtag and the date 10.24.17, which is when the new model will be revealed.
"It's always a thrill to kick off a new marketing campaign, and we think the first episode in this video series is entirely worthy of the significant 2018 model that it's intended to promote," said Lee Edmunds, Manager of Powersports Marketing Communications at American Honda. "We're proud to showcase our products' features and benefits, but sometimes it's nice to take a step back and simply celebrate the act of riding a motorcycle. We look forward to releasing episode 2 next month.”
So we now just have to wait and see. You can have the “What lies Beyond” first video here. By the way, don’t you think it resembles “You meet the nicest people on a Honda”?