BMW and KTM Will Not Join the Intermot and EICMA This Year. the Expos Could Be Canceled

BMW and KTM will not join the Intermot and EICMA this year. The Expos Could be Canceled 1

First, it was BMW to cancel the participation at EICMA and Intermot. Two days later, KTM makes the same decision. As the big names are announcing their withdraw, the Intermot and Eicma show are in danger despite eventual ease of social distancing regulations. 

Due to the hardly foreseeable development of the corona pandemic and its effects, BMW Motorrad will not be participating in the two leading motorcycle shows Intermot in Cologne in October and EICMA in Milan in November in 2020.

This decision was made to counteract current planning uncertainty at an early stage, also for all our partners involved in BMW Motorrad Motorshow appearances, in the interests of the greatest possible security, predictability and transparency.

BMW Motorrad will present the world premieres and product highlights planned for these motorcycle shows on alternative platforms in autumn 2020. In doing so, the company will increasingly rely on its formats and digital communication channels.

KTM AG has assessed their overall strategy for the rest of 2020 and has decided to make several key decisions in the wake of COVID-19 impacting public health, communities, the motorcycle industry and business on a global scale. In the best interest of their employees and customers, the company will withdraw from global trade shows for the rest of the year, including INTERMOT in Cologne, Germany and the EICMA exhibition in Milan, Italy.

 The proper planning of such events is currently at risk due to the uncertainty surrounding public gathering restrictions in most countries. The annual success of these indoor shows also sees hundreds of thousands of visitors gathering in enclosed spaces for a period lasting days and even weeks. For these reasons, KTM AG has identified its exclusion as a way to contribute towards a safe and strong return to normal activity.

 Husqvarna Motorcycles will push ahead with current and future projects to provide the motorcycling market with exciting and innovative models and look for the best ways to show-off these developments. The KTM AG board of directors wish to communicate that the coming months represent a small squeeze on the brake, but hands are very much poised on the throttle for the rest of 2020.

 Hubert Trunkenpolz, KTM AG CMO: “Trade shows are key business milestones for the entire motorcycle industry but given the situation, public health and the welfare of our staff are higher priorities over the coming months. We have taken this course of action with a great deal of thought and, as a company, KTM AG would be pleased and interested if show promoters, EICMA in particular, would consider moving dates to 2021, where we hope and expect the situation to be settled and back to normal.” 

Leave a Reply

Your email address will not be published. Required fields are marked *