It’s not every day we get to see two big motorcycle brands go head to head so directly, but Harley-Davidson seems not to hold anything back. It all started with Indian and their marketing campaign for the Indian Challenger which is the brand’s new bagger model. In their add, Indian put the 122 hp v-twin engine against the Harley-Davidson Road Glide Special.
They made some videos and offered to compare the two bikes in a test ride at Indian dealerships. As a response, Harley Davidson stated in their new marketing campaign that they’ve been building riders for over 115 years, category-defining motorcycles and that they’ve been carrying Indian’s weight for a long time, to name a few. So, could this mean that this marketing campaign on social media is just the start?
Well, we’ll have to wait and see, but the US motorcycle market is in decline, v-twin sales decrease year by year and Indian most likely wants a share of the market. So, things could continue as far as the marketing campaigns go. Harley-Davidson is making efforts to launch new models on new segments such as electric and adventure motorcycles segments and with their new marketing campaign, we could expect a response from Indian in the next weeks.