Record Sales for Yamaha in 2017

Record sales for Yamaha in 2017 1
The Japanese manufacturer registered a massive income increase at the end of 2017. The net income reached an astonishing 61% increase that translates in a record 101.6 billion yen in the fiscal year 2017. Most motorcycles and scooters were delivered in Asia – 4,5 milion units.  The motorcycle market was pretty prolific for Yamaha last year. The Japanese company sold an impressive 5,390,000 motorcycle and scooters in 2017. That’s 236,000 units more than the total sold in 2016. The emerging Asian market holds the record with 4,558,000 units sold.  Meanwhile, in Europe, the total number of motorcycles and scooters sold is decreasing: 199,000 units sold in 2017 compared to 208,000 in the previous year. The environmental regulations might be responsible for the decreasing number of sales. The situation looks the same for the North American market with a decrease from 77,000 to 70,000 and Japan with a total of 103,000 units sold in 2017 against 110,000 units in 2016.  The developed markets seem to be decreasing with 6% in 2017 while the emerging Asian market is thriving with a raise by 11% overall (outboard, motorcycle, surface mounters and industrial robots) scoring the highest year over year (YOY) gain since 2011. The country that holds the record for units sold its Indonesia, with 1,349,000 units sold. The second country to seat sales podium its Vietnam with 865,000 units sold in 2017.
It seems that the Yamaha’s financial strategies paid up last year. The company focused more on selling higher-end products and cost reductions achieved through more advanced manufacturing processes. Folks at Yamaha are forecasting a stable fiscal 2018. The net sales are expected to grow, with 1.8% to 1,700 billion yen. The company keeps the same strategy for the future looking forward to a continuos restructuring of the manufacturing process and developing the company’s marketing for long-term growth.

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